Marketing Science
Audience research, message testing, and campaign plans in English, Spanish, and other languages.
We survey and interview audiences, then group them by need, behavior, and demographics. We test messages with members of each audience before a campaign launches. Campaigns are adapted for each community rather than translated word for word.
Services & deliverables
Audience research & segmentation
We survey and interview target audiences, then group them into segments by need, behavior, and demographics that guide later campaign decisions.
Campaign strategy & design
We write the campaign plan, setting objectives, audiences, core messages, channels, and timing, and define how success will be measured before launch.
Brand positioning & identity
We define what an organization stands for and how it should sound, delivering a positioning statement, messaging framework, and voice guidelines.
Message testing & optimization
We test draft messages with members of the intended audience through surveys and focus groups, then revise wording based on what they understand.
Media planning & analytics
We choose channels and allocate budget based on where audiences spend their time, then track performance and report on what to adjust.
Multicultural & multilingual campaigns
We develop campaigns in English, Spanish, and other languages, adapting messages and imagery for each community rather than translating word for word.
Content strategy
We plan what content to produce, for whom, and in what format, delivering an editorial calendar and guidelines that keep publishing consistent.
Behavioral insights & nudge design
We apply behavioral research to the moments when people decide, redesigning forms, reminders, and defaults to make the intended action easier.
Talk to us about Marketing Science
Tell us the problem first. We will scope which capabilities and stages it needs, and reply within two business days.
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