Design & UX
User experience research, interface design, and visual identity systems.
AR+D's Design & UX practice creates intuitive, accessible experiences for platforms that serve diverse populations. From research-driven interface design to scalable visual identity systems, we ensure that every touchpoint reflects clarity, inclusivity, and the highest standards of usability.
Services & deliverables
User experience research
We interview and observe the people who will use a product, turning what we learn into user needs, journey maps, and design priorities.
Interface & interaction design
We design screens, layouts, and interaction flows from wireframes to final mockups, specifying how each element behaves across devices and states.
Visual identity & brand systems
We develop color palettes, typography, imagery, and usage guidelines, documented so an identity stays consistent across print, web, and presentations.
Design system development
We build shared libraries of components, patterns, and design tokens with usage documentation, so designers and engineers work from one source.
Accessibility audits & compliance
We review sites and products against WCAG criteria using keyboard and screen reader testing, delivering prioritized findings and recommended fixes.
Information architecture
We organize content and navigation through content audits, card sorting, and site maps, so people can find what they need without searching.
Prototyping & usability testing
We build clickable prototypes and test them with representative users, noting where they struggle and revising the design before build.
Service design
We map every step of a service across staff, systems, and channels, delivering a service blueprint that shows where handoffs break down.
How we work
We ground every design decision in direct user research, not assumptions. Our designers collaborate continuously with engineers and strategists so that what we prototype is what gets built — pixel-accurate, accessible, and validated by the people who will actually use it.
Where we've applied this
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