Product Development
Digital products, platforms, and tools, taken from concept and user research to a working version in use.
We take a product from concept testing through a working first version and rounds of revision. We built Prevention Forward for CDPH, the California Cancer Coalition's resource platform, and Restspace (AR+D venture). For a school of pharmacy, we built state-by-state MPJE study modules.
Services & deliverables
Concept development & validation
We test an idea against research on users and the problem before any build begins, and report whether it should proceed.
Product strategy & roadmapping
We set what the product must do first and what follows, in a written roadmap tied to user needs and constraints.
MVP & prototype development
We build a working first version with the core features, so real users can test it before the full build.
User research & testing
We interview and observe the people who will use the product, then test designs with them and report what to change.
Platform design & architecture
We define how a platform is structured, from content model to user roles, as with Prevention Forward's bilingual architecture.
Digital tool development
We build focused tools for a specific job, such as state MPJE study modules or a coalition's searchable resource library.
Product-market fit analysis
We check whether a product meets a real need for a defined audience, using usage evidence, interviews, and comparison with alternatives.
Iteration & refinement cycles
We revise the product in short rounds, each based on user feedback and usage findings, until it works for its audience.
Where we've applied this
Talk to us about Product Development
Tell us the problem first. We will scope which capabilities and stages it needs, and reply within two business days.
Start a Conversation